Achieving Low-Latency Connectivity with Orixcom IP Transit

by Waseem Hassan

TABLE OF CONTENTS:

Introduction  Understanding the Impact of Latency and Packet Loss on Business Operations  How Orixcom Delivers Low-Latency IP Transit   Ensuring Minimal Packet Loss Through Direct Peering    Case Study: How Flydubai Achieved Low-Latency Connectivity with Orixcom  Conclusion: Building a Network That Keeps Up with Your Business   Frequently Asked Questions (FAQs)

In an era where digital experiences shape business outcomes, network performance has become a critical differentiator. Even a slight delay can have significant consequences—Amazon, for instance, reported that every 100 milliseconds of added latency could cost them 1% in sales revenue. For enterprises across the Middle East, where digital transformation is accelerating and international connectivity is essential, ensuring low-latency and high-reliability connections is no longer a luxury, it’s a necessity. 

As businesses adopt cloud applications, video conferencing, real-time data analytics, and global content delivery platforms, the tolerance for latency and packet loss continues to diminish. This demand is particularly pressing in fast-growing hubs like Dubai and Abu Dhabi, where companies require seamless and uninterrupted access to services hosted across the globe. Traditional IP transit routes often involve multiple hops and congested pathways, increasing the risk of packet delays, loss, and overall poor user experience. 

Addressing these network performance challenges requires more than just bandwidth—it demands a purpose-built transit architecture designed for speed, resilience, and efficiency. That’s where Orixcom stands out. Through direct peering relationships at key global and regional Internet Exchange Points (IXPs), coupled with intelligent BGP route optimisation and advanced traffic engineering, Orixcom delivers consistently low-latency connectivity with minimal packet loss. Whether it's serving end users across continents or powering latency-sensitive applications, Orixcom’s infrastructure delivers the kind of connectivity modern businesses rely on to stay competitive.  

Understanding the Impact of Latency and Packet Loss on Business Operations 

For modern enterprises, network performance isn’t just a technical metric, it directly influences how they serve their customers, compete in global markets, and deliver services at scale. 

The Importance of Low Latency in Network Performance

Whether it’s a banking transaction, a video call, or a cloud-based application, every digital interaction depends on how quickly and reliably data moves across the network. This is where latency and packet loss play an important role. Latency refers to the delay in data transmission between a sender and receiver, while packet loss occurs when data packets fail to reach their destination. Low latency is what enables quick responsiveness needed to operate digital activities smoothly. When paired with minimal packet loss, it ensures that information reaches its destination accurately and in real time. 

For industries where timing is everything, the implications are huge. In financial services, milliseconds can decide the outcome of a trade. In e-commerce, a delay as small as 100 milliseconds can drop conversion rates by up to 7%. In cloud collaboration tools, even brief lag can break user workflows and affect productivity. 

Poor network performance isn’t just a technical flaw—it’s a business risk. As companies scale their digital services, the cost of latency and packet loss grows, impacting everything from customer satisfaction to revenue. Therefore, maintaining low latency is essential for businesses to ensure seamless, high-quality digital experiences.

The Real Cost of Latency and Packet Loss  

The impact of these issues is far-reaching. Video conferencing platforms may experience jitter or call drops. Content delivery networks may suffer from buffering and delayed streaming. In SaaS and cloud environments, latency can undermine collaboration tools, customer portals, or CRM systems. Businesses operating in or from the Middle East often face higher latency due to inefficient global routing or limited regional peering, which compounds these problems. As digital dependency grows, the performance of your IP transit connection becomes a determining factor in business continuity, customer satisfaction, and operational efficiency. 

How Orixcom Delivers Low-Latency IP Transit 

Reducing latency isn’t accidental, it’s the outcome of deliberate design choices in routing, infrastructure, and interconnection. Orixcom’s IP Transit solution reflects this engineering-first approach at every level. 

Strategic Routing Architecture 

At the core of Orixcom’s performance advantage is its optimised BGP routing framework. By intelligently selecting the shortest Autonomous System (AS) paths and prioritising fewer network hops, traffic is routed through the most efficient paths possible. This results in lower latency, fewer bottlenecks, and more stable performance across applications. Traffic engineering policies are constantly fine-tuned to adapt to changing network conditions in real time, ensuring that routes remain optimal even during peak loads or global transit shifts. This dynamic and proactive routing strategy gives customers the performance consistency required for real-time applications like VoIP, financial trading, and cloud collaboration tools. 

Presence at Key Internet Exchange Points (IXPs) 

Orixcom maintains direct connectivity to leading IXPs such as DE-CIX and UAE-IX which allows us to peer with most of the regional and global providers. These exchange points act as strategic hubs, allowing Orixcom to peer directly with major global content providers and cloud providers like Amazon (AWS), Microsoft (Azure), Ali baba, Oracle, etc. This reduces the number of intermediate transit providers involved, cuts down on unnecessary routing, and shortens the path between source and destination. The result: lower round-trip times, improved throughput, and a better end-user experience. This presence also enables Orixcom to support diverse traffic patterns—from enterprise cloud access to high-volume content delivery—with equal efficiency. 

Middle East and Africa Peering Advantage  

Operating out of carrier-neutral facilities like Equinix DX1 and DX3, Orixcom leverages its strategic geographic position to offer superior regional interconnection. With a strong peering presence across the Middle East and Africa, customers benefit from reduced latency to key regional destinations without routing traffic via Europe or Asia unnecessarily. The network is also built with geo-redundancy in mind—ensuring resilience through multiple interconnection points and data centres, which safeguards performance even during localised outages or upstream issues. 

Together, these elements form a robust and regionally-optimised IP Transit infrastructure that delivers measurable advantages in speed, reliability, and global reach. 

Ensuring Minimal Packet Loss through Direct Peering

While latency affects speed, packet loss directly impacts service quality. Orixcom tackles both by building a resilient interconnection ecosystem centred around direct peering. 

What Is Direct Peering and Why It Matters 

Direct peering enables networks to exchange traffic without relying on third-party transit providers. This approach significantly reduces the number of intermediary networks a data packet must traverse—cutting down the likelihood of congestion, misrouting, or packet drops. Packet loss often occurs due to overloaded links, long routing paths, or bottlenecks within shared transit networks. By eliminating these inefficiencies, direct peering not only improves reliability but also ensures a higher quality of service for applications such as video conferencing, cloud platforms, and content delivery. 

Orixcom peers directly with some of the world’s largest content and cloud providers—including Google, Amazon Web Services, and Microsoft—at major IXPs like DE-CIX, AMS-IX, and UAE-IX. These interconnections are carefully selected and optimised to serve high-demand content and application traffic with minimal disruption. 

Orixcom’s Interconnected Ecosystem 

To further enhance resilience, Orixcom uses a combination of public peering and private interconnections across multiple data centres, including Equinix Dubai. Private interconnects allow high-volume or latency-sensitive traffic to bypass public exchange points altogether, reducing hop counts and avoiding congestion-prone routes. Redundant links are built into the architecture to provide failover in case of link degradation, while continuous performance monitoring allows for real-time route adjustments to maintain quality standards. 

This layered and intelligent interconnection model significantly reduces packet loss and improves data delivery integrity, ensuring businesses experience seamless application performance even under variable traffic loads. 

Case Study: How Flydubai Achieved Low-Latency Connectivity with Orixcom 

To see the impact of optimised IP Transit in action, Flydubai’s success story offers a practical example of how reliable, low-latency connectivity translates into operational excellence. 

• The Challenge:
  Flydubai required diverse, high-capacity internet connection to maintain redundant global connectivity and strong peering relationships necessary to support critical operations at the required scale and performance. 

• The Orixcom Edge:
  Orixcom worked closely with Flydubai to deliver premium Equinix DX1 with low latency and redundant internet connectivity through extensive peering relationships to optimise traffic flow and reduce unnecessary routing hops—delivering a consistently fast and reliable connection. 

• The Outcome:
  Flydubai now benefits highly secure, always-on internet connection—critical for a global airline. The Orixcom solution delivers: 

• • 24/7 availability, ensuring uninterrupted access to essential applications 

• • Global redundancy, safeguarding operations against local or international outages 

• • Low latency connectivity, delivering faster performance across cloud and digital platforms 

• • Highly secure, stable connections, critical for aviation and passenger-facing systems 

Conclusion: Building a Network That Keeps Up with Your Business 

Consistent, low-latency connectivity and minimal packet loss are no longer optional—they’re foundational to running high-performing digital operations. From seamless cloud access to uninterrupted customer experiences, the network’s reliability and responsiveness directly influence business outcomes. 

Orixcom’s approach to IP Transit is purpose-built for enterprises that demand more than just global reach. By combining intelligent BGP routing, direct peering at major international and regional IXPs, and a carrier-neutral infrastructure across leading data centres in the Middle East, Orixcom offers a level of performance and control that traditional Tier-1 providers struggle to match. The focus is not just on moving data, but on moving it efficiently, with the fewest hops, lowest latency, and maximum reliability. 

With documented SLAs on packet loss and latency, 24/7 support through a dedicated NOC, and in-region expertise, Orixcom delivers both technical assurance and strategic value. Businesses looking to scale, digitise, or optimise user experience can rely on a network foundation that’s engineered for resilience and designed for growth. Switching to Orixcom IP Transit is not just a tactical improvement, it’s a strategic upgrade for future-ready connectivity. 

Frequently Asked Questions (FAQs) 

Q1. How does Orixcom minimise latency for businesses in the Middle East? 

• Orixcom achieves low latency by strategically positioning its infrastructure in major regional data centres and peering directly at key Internet Exchange Points (IXPs) such as UAE-IX, DE-CIX, and AMS-IX. Combined with intelligent BGP route optimisation, traffic is delivered via the shortest, most efficient paths. 

Q2. What’s the difference between direct peering and transit routing? 

• Direct peering creates a direct connection between two networks, eliminating the need for intermediary transit providers. This reduces the number of hops and the risk of congestion. In contrast, transit routing often involves multiple networks, increasing latency and the chance of packet loss. 

Q3. Can Orixcom IP Transit be scaled for high demand use cases? 

• Yes, Orixcom’s IP Transit offers flexible, scalable bandwidth options ideal for enterprises with growing digital needs, including cloud-based workloads, real-time applications, and content-heavy services.

Q4. How does Orixcom ensure packet delivery reliability?

• By combining redundant network links, real-time route monitoring, and private interconnections, Orixcom significantly reduces the risk of packet loss. The network is engineered for consistent performance even during traffic spikes or link failures.

Q5. What type of support does Orixcom provide with its IP Transit services?

• Orixcom offers enterprise-grade SLAs, 24/7 network monitoring, and support through a dedicated Network Operations Centre (NOC), ensuring rapid resolution and operational continuity.