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by Sandor Fulop
TABLE OF CONTENTS:
Internet usage in the digital era is growing at an unprecedented pace. Between 2018 and 2023, global IP traffic more than tripled, reaching over 396 exabytes per month—a clear indicator of how businesses and users increasingly depend on digital services, cloud platforms, and real-time applications. These numbers are only expected to rise. In the Middle Eastern countries alone, a 30% annual increase is expected in traffic across the region by 2027, fuelled by rapid cloud adoption, IoT growth, and digital-first business models. For enterprises in Dubai and the wider GCC, this translates into a pressing demand for faster, more reliable, and scalable connectivity. As regional enterprises scale, the quality of their internet backbone becomes a direct factor in user experience, application performance, and competitive advantage. (Source: Cisco Annual Internet Report)
Yet, many organisations still struggle with high latency, inconsistent performance, and lack of redundancy—especially when accessing global applications and content. These challenges are often worsened by limited local peering options and reliance on single-provider networks.
Positioned within Dubai’s core interconnection hubs: Equinix DX1 and DX3; Orixcom IP Transit delivers the infrastructure required to meet these evolving demands. Backed by extensive local and global peering, carrier-grade uptime, and deep regional expertise, it empowers organisations to optimise internet performance. Let’s explore how Orixcom’s unique approach to IP Transit ensures unmatched reliability and performance.
Understanding IP Transit and Its Role in Global Connectivity
In a world that runs on uninterrupted digital access, understanding the fundamentals of IP Transit is key to making smarter connectivity decisions and achieving network optimisation. At its core, IP Transit is the service that allows an organisation’s network to access the global internet. This is made possible through the Border Gateway Protocol (BGP), specifically BGP4 for IPv4 and BGP6 for IPv6, which are designed to manage the exchange of routing information between networks. By selecting the most efficient paths for data to travel, BGP plays a central role in network traffic optimisation, directly impacting IP network performance.
A robust IP Transit service connects your network to multiple upstream providers and Internet Exchange Points (IXPs), ensuring high availability, optimal routing, and minimal latency. This directly improves IP network performance, enabling a business in Dubai to reach servers in Frankfurt, users in New York, or cloud platforms in London—without bottlenecks or disruptions.
Without reliable IP Transit, businesses face several factors affecting performance of a network—from high latency and limited peering to single points of failure and bandwidth congestion. These issues often arise with generic internet services or ISPs that lack sufficient regional and global reach.
With the increasing reliance on cloud services, video conferencing, and latency-sensitive applications, enterprises cannot afford subpar internet connectivity. IP Transit provides the foundation for global digital operations, making it an essential element of any serious enterprise network strategy—especially for AS number holders and bandwidth-heavy industries.
The Strategic Advantage of Orixcom at Equinix DX1 & DX3
Not all data centres are created equal—especially when it comes to IP network performance in the Middle East. That’s where Equinix DX1 and DX3, and Orixcom’s strategic presence within them, become a game changer for network optimisation and regional connectivity.
Equinix DX1 and DX3 are two of the most important carrier-neutral data centres in the UAE, located in Dubai’s Data Centre Capital in IMPZ and DSO respectively. Both facilities are part of Equinix’s global network of over 240 IBX® data centres and offer direct access to over 60+ network service providers within the UAE alone addressing several factors affecting performance of a network, such as route diversity, latency, and resilience.
Orixcom’s infrastructure is deeply embedded within these hubs, enabling it to deliver IP Transit with minimal hops, direct local peering, and optimised paths to international destinations. This setup ensures faster response times and superior internet optimisation, especially for latency-sensitive services like cloud platforms, video conferencing, and digital payments. Proximity to key exchange points also plays a crucial role in network traffic optimisation, preventing congestion and ensuring efficient data flows.
One of Orixcom’s strongest differentiators is its deep regional expertise, operating and supported by robust peering relationships across multiple upstream providers and IXPs. This reduces dependency on distant Tier 1 carriers and strengthens IP network performance at a local level.
Features of IP Transit Built for Speed, Resilience, and Future- Ready Connectivity
Orixcom’s IP Transit service is engineered to address the most pressing connectivity demands of modern enterprises—offering high availability, performance, and adaptability for evolving network environments.
- Flexible Bandwidth Options (100 Mbps to 10 Gbps):
Orixcom offers a wide range of bandwidth options to suit businesses of all sizes and sectors. Whether supporting daily operations or scaling during peak demand, the service can be adjusted to meet changing requirements—starting from 100 Mbps and scaling up to 10 Gbps across fast Ethernet interfaces. - High Reliability with 99.999% SLA:
Backed by a 99.999% uptime Service Level Agreement, Orixcom ensures critical services remain always on. This level of reliability is essential for organisations that rely on real-time applications, international data exchange, and uninterrupted access to cloud environments. - 24/7/365 Proactive Monitoring:
A dedicated team of engineers monitors the network continuously to detect and resolve issues before they impact service. This proactive approach guarantees consistent performance and rapid response in the event of anomalies or potential disruptions. - Extensive Peering & BGP Routing Support:
Operating under AS60924, Orixcom maintains strong peering relationships across major global and regional exchange points. Combined with full BGP table access, this allows for optimal route selection, reduced latency, and improved path diversity. - Rapid Provisioning Within 24 Hours:
With the urgency of modern business, speed to deployment is critical. Orixcom ensures that businesses can get up and running without unnecessary delays, with IP Transit services provisioned within 24 hours, enabling faster activation and reduced time-to-value. - IPv6-Ready Architecture:
To support the future of global connectivity, Orixcom provides dual-stack support for both IPv4 and IPv6, ensuring compatibility with modern systems and addressing the limitations of traditional IP addressing schemes. - Burstable Bandwidth for Traffic Spikes:
Customers benefit from 95th percentile billing and burstable capacity above committed rates. This allows for handling unexpected traffic surges without degrading performance or incurring unnecessary cost overhead. - Customisable Options:
Orixcom supports custom network solutions, integrating advanced technologies like VPNs, MPLS, and VPLS to create tailored connectivity frameworks. These options enhance control, security, and network segmentation across locations. - Seamless Integration with Customer AS Numbers:
Orixcom IP Transit is designed to integrate directly with the customer’s Autonomous System (AS), simplifying BGP announcements and enabling end-to-end routing control—ideal for ISPs and enterprises with complex multi-site architectures.
Case Study and Use Cases: Who Benefits Most from Orixcom IP Transit
Orixcom IP Transit is designed to serve diverse business needs—from critical airline operations to latency-sensitive financial services—through a blend of performance, resilience, and flexibility.
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Flydubai – Redundancy and Reliability for Aviation
As a major airline operating out of Dubai International Airport, Flydubai required high-capacity, always-on connectivity for operational continuity across 120+ destinations. Orixcom’s IP Transit, deployed at Equinix DX1 and DX3, delivered low-latency, redundant connectivity with extensive peering—ensuring performance, uptime, and business continuity.
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Financial Institutions – Low Latency for Secure Transactions
Banks and financial service providers depend on real-time data processing and secure communication. Orixcom’s IP Transit ensures fast, reliable transactions by reducing latency through optimised routing paths and redundant upstream connectivity.
- Cloud-Reliant Enterprises – Consistent Cloud Access
Organisations using public or hybrid cloud platforms require consistent connectivity across geographies. With scalable bandwidth and 99.999% SLA, Orixcom supports seamless, low-latency access to platforms like AWS, Azure, and Google Cloud.
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CDNs and eCommerce – Real-Time Traffic Handling
For content-heavy businesses and online retailers, peak-time performance is critical. Orixcom’s burstable bandwidth and direct peering ensure fast content delivery, minimal buffering, and smooth user experiences—even during high-traffic periods.
- ISPs – Carrier-Grade Internet Backbone
Regional and smaller ISPs enhance their reach and service quality by leveraging Orixcom’s extensive peering network and robust global routes—giving them Tier-1-like capabilities without the associated cost and infrastructure complexity.
Whether supporting mission-critical systems or powering end-user applications, Orixcom IP Transit meets the connectivity demands of modern digital operations.
Performance, Security, and Customisation: The Orixcom Edge
When every millisecond and packet counts, the difference lies not just in what a provider offers—but in how it delivers it. That’s where Orixcom sets itself apart.
- Built on Carrier-Grade Infrastructure
Orixcom delivers IP Transit through enterprise-grade infrastructure, backed by a 99.999% uptime SLA and housed in Dubai’s most interconnected facilities—Equinix DX1 and DX3. This ensures high availability, minimal latency, and redundant routes optimised for real-time business needs.
- Local Middle East Expertise
Unlike global providers operating at arm’s length, Orixcom brings deep regional understanding, enabling it to navigate local regulatory environments, tailor connectivity strategies, and respond swiftly to operational demands across the GCC.
- Transparent Performance and Monitoring
Customers benefit from 24/7/365 proactive monitoring and transparent performance metrics, allowing full visibility into network health, utilisation, and incident response times. This level of insight empowers better operational planning and accountability.
- Dual-Stack Support for IPv4 and IPv6
Orixcom supports dual-stack implementation of Border Gateway Protocol (BGP), using BGP-4 for IPv4 and BGP-6 for IPv6 to enable dynamic routing between autonomous networks. This ensures optimal path selection, reliable data delivery, and full compatibility with both legacy and next-generation systems, helping businesses stay prepared for the future of global connectivity.
- Customised for Regional Security and Stability
Orixcom IP Transit is designed to address the unique challenges of operating in the Middle East—ranging from local peering gaps to regulatory compliance. The result is a secure, stable, and high-performance internet backbone that enterprises can rely on.
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Flexible Pricing Models Built for Business Growth
Orixcom IP Transit is designed to deliver enterprise-grade performance without the hefty price tag. With pricing starting at just $2 per Mbps, businesses gain access to premium internet connectivity backed by robust infrastructure and extensive global peering. For added flexibility, businesses can choose between flat-rate pricing for predictable monthly costs or 95th percentile billing—ideal for those with variable traffic patterns who want to avoid overpaying during low-usage periods.
With this combination of global standards and regional intelligence, Orixcom's solution is ideal for enterprises seeking IP Transit in Dubai.
Conclusion
As the demand for always-on digital services accelerates, internet performance has become a non-negotiable foundation for business success. From cloud adoption and remote collaboration to real-time applications and e-commerce, enterprises today operate in a high-stakes digital environment where latency, packet loss, or downtime directly impact customer experience, operational efficiency, and revenue.
Orixcom’s IP Transit in Dubai addresses these performance challenges with a solution tailored to the realities of the Middle East. Its deployment within Equinix DX1 and DX3, the region’s most strategically located carrier-neutral data centres ensures low-latency, high-availability access to global networks. Combined with extensive peering relationships, IPv6 support, 99.999% SLA, and deep local expertise, Orixcom delivers a carrier-grade, future-ready IP backbone optimised for regional compliance and global reach. The result is a level of resilience, scalability, and control that generic internet services simply cannot match.
For organisations in the UAE and across the GCC, leveraging Orixcom’s IP Transit at Equinix is more than a tactical connectivity choice; it’s a strategic investment in digital continuity and competitive advantage. As network demands continue to grow, businesses need partners who understand global infrastructure with regional expertise.
Frequently Asked Questions (FAQs)
Q1. What is IP Transit and how is it different from standard internet access?
- IP Transit is a service that allows networks to connect to the global internet through upstream providers. Unlike traditional ISP services that often use limited routing and peering, IP Transit offers access to the entire internet routing table, ensuring optimal path selection, lower latency, and high availability. It's especially suited for businesses with large-scale, global connectivity needs.
Q2. What is the significance of Equinix DX1 and DX3 in Dubai’s connectivity ecosystem?
- Equinix DX1 and DX3 are among the UAE’s most interconnected, carrier-neutral data centres, offering access to a wide ecosystem of ISPs, IXPs, and cloud providers. Hosting IP Transit services within these hubs allows Orixcom to deliver fast, direct, and reliable global connectivity.
Q3. How does local peering improve internet performance?
- Local peering allows Orixcom to exchange traffic directly with other networks within the region, eliminating unnecessary hops through distant routes. This results in reduced latency, improved load times, and a smoother experience for end users accessing regional or global content.
Q4. Why is IP Transit critical for enterprises in the Middle East?
- The Middle East faces unique challenges such as limited local peering, high latency, and dependency on a few major providers. IP Transit from Orixcom, delivered via Equinix DX1 and DX3, offers low-latency, redundant paths and strategic interconnection with global and regional networks—solving many of these pain points.
Q5. What type of support does Orixcom provide with its IP Transit services?
- Orixcom offers enterprise-grade SLAs, 24/7 network monitoring, and support through a dedicated Network Operations Centre (NOC), ensuring rapid resolution and operational continuity.
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